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Behind the cover: The Fictional Man

The Fictional Man

To celebrate the publication of a stunning reissue of The Fictional Man by Al Ewing, we spoke to designer James Jones on the process of creating such an eye catching cover.

And now over to James:

The Fictional Man is an extraordinary novel from one of the most exciting voices in British fiction. I love working with Rebellion and when this brief dropped from the brilliant David Moore I couldn’t wait to get going.

I always start by reading the brief and any material given to me by the Editor. Over and over, until I really get what it is they want, and also how far I can push their initial ideas.

Reading the manuscript was a joy, and I kept coming back to the line: “The Fictional’s thoughts were as visible to the author as words on a page”.

I rolled with this idea, producing sketches and illustrations created entirely from letters and words. Cloning typography, using multiple heads to represent multiple characters. Multiple layers and storylines intertwined. Before working my ideas more fully via my computer. 

I really wanted the whole thing to be made out of typography, with just a colour block for added effect.

With the main character being an author, I also played around with the idea of placing a real book on top of the created illustrations. Adding another level and more depth to the cover options. I also quite liked the idea of tears (again made from typography) running down the cover. Which I was able to use across the back cover.

All of the typography used to create the cover was taken from the book. Overlapping key lines over and over again in different sizes to create the final illustration.

I also wanted the line “What’s it like, not being real? to be quite prominent.

The texture has that book/movie poster feel to it, and the red colour-way definitely suited the book’s atmosphere the best.

Final cover by James Jones.

James Jones is an award-winning freelance Art Director and Designer working with publishers and clients all around the world. In addition to freelance work, James was most recently Art Director for Head of Zeus, overseeing their Non Fiction imprints. Find out more at and follow James on Twitter and Instagram.

The Fictional Man by Al Ewing is out now!

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Behind the cover: Phoenix Extravagant

Phoenix Extravagant

In anticipation of the release of Phoenix Extravagant by Yoon Ha Lee on October 15th, we spoke to designer Dominic Forbes and illustrator Ronan Le Fur (DoFresh) about the process of creating this outstanding cover.

First let’s hear from designer Dominic Forbes:

The starting point for designing the cover of Phoenix Extravagant was the short synopsis provided by Yoon Ha Lee’s editor, David Moore, when he commissioned me. I don’t think the book had been written at that early stage so there wasn’t anything for me to read, but there was plenty to go on. An alternate timeline set in Japanese occupied Korea in the early 20th Century, with mechanicals powered by pigments, a non-binary artist protagonist, a mechanical dragon and a whole lot more besides! The brief was for a cover that straddled the boundary between sci fi and fantasy with an Asian flavour.

Designs © Dominic Forbes. Illustrations for presentation only © the original artist. All rights reserved

My process for Phoenix Extravagant started with visual research around East Asian painting and graphic design with a focus on military propaganda posters and ink paintings. This allowed me to think about ways of representing both Gyen Jebi the artist and the occupation/empire on the cover. At a very early stage I came up with the idea of mixing typefaces to represent both sides. Phoenix in a dynamic ink brush script, representing Gyen and also giving an Asian feel. Extravagant set in a block sans serif to contrast and give a retro flavour that evokes old military propaganda posters. The narrow characters also allow Extravagant to be set at a decent size as it’s quite a long word.

Illustrations for presentation only © the original artist. All rights reserved

I noticed that a lot of woodblock prints and paintings I was looking at had the artist’s signature in a block/seal, which is called a “chop”. I thought this would be a great idea for Yoon Ha Lee’s author brand as it tied in perfectly with the ideas behind the cover. I had a rubber stamp made especially to get the right texture. 

The next stage was to come up with a few rough comps to show David and the team at Rebellion. I identified several different approaches which could work for this book. An epic fantasy look, perhaps with a Korean magical artefact as an icon. A bold graphic style with a phoenix emblem and my favourite, commissioning an illustrator to do an amazing painting of the dragon. I found DoFresh on Artstation (which is a go to when looking for SF and Fantasy artists) and particularly liked the way he’d combined a dinosaur with armour as well as his mech/robots in general so put him forward as a potential illustrator.

© DoFresh.

David and the team really liked the commissioned illustration route too so the next step was to brief DoFresh. I tend to keep my art direction quite straightforward when working with artists as I want their imagination to shine through. My brief was pretty much, “We’d really like a brightly coloured, painted, robot dragon on the book cover. Think Eastern dragon rather than Western in terms of design.” With some further information about the story and the design direction for the typography I’d established from my research.

When the sketches came through I dropped them into rough cover layouts. We all really liked the sinuous dragon rearing up above the building so picked that one to develop. There were a few rounds of finessing the art until we got to the finished painting. I added a very subtle screenprint texture to the illustration just to add the feel that it could be a poster.

Designs © Dominic Forbes. Illustrations © DoFresh.

And now from illustrator Ronan Le Fur:

To start I had access to a rather comprehensive summary, in order to get the overall storyline and mood.

As for the process, the editor had some specs for this particular cover: it had to depict a massive red metal dragon. For the rest, I was free to experiment and make proposals. I therefore provided several drafts in order for the clients to pick a composition they would like. The sketches were all digital. They are  very basic 3D scenes made in 3Ds Max, followed by a phase of quick paintover made in Adobe Photoshop. This mix of 3D and 2D is a method which enables to create quick iterations and allow to try new approaches. Once one of these rough versions was approved, I then started to refine and polish the image until final approval. It usually takes a few days, with back and forth exchanges. The main inspiration here was propaganda art, with simple shapes and vivid colors. 

© DoFresh.

Dominic Forbes is a book cover designer with many years experience. He worked in-house at HarperCollins until 2018 designing across the adult list with responsibility for overseeing the HarperVoyager fantasy and science fiction imprint. He’s now freelance and clients include Rebellion, Faber, Orion, Transworld, Bonnier and John Blake. FInd out more at or on Instagram @domforbes.

Ronan Le Fur, a.k.a Dofresh is a freelance artist based in France. He has now more than 15 years of experience in the field of CG imagery and illustration. You can find most of his work on his Artstation portfolio:

Phoenix Extravagant by Yoon Ha Lee is out in eBook and hardback 15th October 2020.